Fashion Brand - "Ultimate Trend"

Customer needs

Break through the dilemma of product homogenization and create a limited edition with a high premium for Christmas

The material innovation required to be compatible with the existing production line, and the development cycle ≤ 45 days

What we did for our customers

Material innovation: Provide Turkish 8-faceted crystal diamond + customized hardware mold solution to solve the problem of traditional rhinestones easy to fall off

Process integration: Develop a combined process of "heat transfer embossing + laser positioning and diamond setting" to reduce the investment in production line transformation

Value-added services: design of limited certificate anti-counterfeiting system, supporting the development of special cleaning tools for crystal diamonds

Project Outcomes:

The premium capacity of products has increased by 120%, and the pre-sale conversion rate has reached 82%.

The cost of production line transformation is controlled within 350,000 yuan, which is 60% less than the traditional solution.

The diamond-setting process has obtained a utility model patent (the patent number has been desensitized), and has become the brand's annual hot benchmark